3D Live - Super Bowl NRG "Journey Of Light" - Super Bowl Live 2016

3D Live - Super Bowl NRG "Journey Of Light" - Super Bowl Live 2016

NRG SUPER BOWL ACTIVATION

NRG, our partner at Super Bowl Live 2016, provided guests with a "holographic" stereo 3D LED experience promoting sustainable energy. NRG Energy, a Fortune 250 company, is the premier 21st century energy company providing consumers and businesses the renewable energy choices they want. Providing an immersive tent showcasing a custom created 3D experience at one of the biggest events in the US, 3D Live was able to introduce NRG’s sustainable energy services to a whole new generation of eco-conscious consumers. This 10 minute video ran 8 hours a day for the 12 days leading up to the Super Bowl in Houston.

Our patented 3D LED system coupled with our expertise in the stereoscopic field enables us togenerate strain free viewing experiences.

Our 4D attractions are portable and have traveled all over the entire world. (UN Climate Change Conference in Paris, South By Southwest, FMX Conference in Germany, Broadcast Asia in Singapore, etc..

3D LIVE X RAE SREMMURD - Superhero Party with Holographic Gotham (via TMZ)

3D LIVE X RAE SREMMURD - Superhero Party with Holographic Gotham (via TMZ)

TMZ captures our holographic LED backdrop for a Ray Sremmurd birthday party.

TMZ captures our holographic LED backdrop for a Ray Sremmurd birthday party.

Rae Sremmurd brought 3D Live's stereoscopic 3D LED wall to DTLA's Think Tank Gallery, to provide a holographic backdrop for member Slim Jxmmi's superhero-themed birthday party. 3D Live exhibited a dazzling AXO-created Gotham-esque skyline, with Rae's customized DC comics brands floating out into 3D space. TMZ tells the story, in pictures and a video, of the wild antics that ensued. 

USA TODAY - Mass Effect: New Earth one of 10 Best in America

USA TODAY - Mass Effect: New Earth one of 10 Best in America

USA Today has announced the 10 Best New Amusement Park Attractions, click through to see the full list!

USA Today has announced the 10 Best New Amusement Park Attractions, click through to see the full list!

3D Live is pleased to announce that Mass Effect: New Earth, our unprecedented 3D LED augmented reality ride, has ranked as one of USA Today's 10Best New Amusement Park Attractions for 2017.

Mass Effect: New Earth,  which you can experience at California's Great America, is only one of the THREE ranking rides on the 10Best list that 3D Live / AXO was involved with in 2016. 

We'd like to thank our partners at Cedar Point and Dollywood, whose Valravyn and Lightning Rod coasters ranked #1 and #3 respectively. 3D Live created immersive 360˚ VR experiences to promote both rollercoasters, which are available for free download below:

Valravyn Cedar Point VR Experience // Dollywood Lightning Rod VR Experience

AXO + DEADMAU5 - New Album; Cube 2.1 Revealed Featuring AXO Creative Content

AXO + DEADMAU5 - New Album; Cube 2.1 Revealed Featuring AXO Creative Content

Last night, Deadmau5 live-streamed his brand new album, W:/2016ALBUM/, and also unveiled the incredible new Cube 2.1, an LED stage installation with moving mechanical panels and graphic content designed by 3D Live's AXO, working alongside Production Club to combine unrivaled stage technology with unrivaled motion graphics

The album stream, foreshadowing a 2017 tour, featured 3D Live's own VJ to mix all of the stunning graphics together into a breathtaking auditory and visual experience. The video below for Deadmau5' new song "Let Go," chronicles the work that went into the live show, as well as Cube 2.1 in action.

 

 

 

3D Live - Ion Torq - IAAPA 2016

3D Live - Ion Torq - IAAPA 2016

‘Ion Torq” puts you in a full-sized ATV for cooperative multiplayer racing with weapons. At the International Association of Amusement Parks and Attractions (IAAPA) trade show in Orlando, 3D Live and MediaMation showcased a brand new motion simulator virtual reality ride called Ion Torq. Developed by 3D Live Axo using Epic Games’ Unreal Engine 4 technology, the experience introduces a brand new virtual reality video game that seamlessly connects with full-sized ATVs that have been customized to authentically replicate the in-game driving action.

The holographic LED allows spectators and people waiting in line for the ride to experience what the players wearing the headsets are seeing. When a giant robot arm comes out over the ATVs in the game world, it also reaches out into the audience. Patrons can now interact with the virtual environment like never before. 

3D Live - Lunar Drive - Microsoft Store: Manhattan NY

3D Live - Lunar Drive - Microsoft Store: Manhattan NY

In association with Microsoft and Dell, 3D Live | AXO's Lunar Drive, a mixed reality experience, was installed in the Microsoft Store on 5th Avenue in Manhattan, New York. The Lunar Drive MR evolution allows players to hit golf balls in VR that are, almost magically, tracked into a video wall that is visible to spectators . This experience utilizes the HTC Vive HMDs and Alienware Area 51s. If you are visiting Manhattan, drop in and take a swing! But be aware, this install only runs for the 3 months up until Christmas.

3D LIVE - Virtual Rave - VRLA 2016

3D LIVE - Virtual Rave - VRLA 2016

VRLA-0728.jpg

The Virtual Reality Los Angeles 2016 Trade Show proved to be the perfect opportunity to showcase our most recent AR/MR experience. We partnered with VRLA, SubPac, The Wave, and WeLens, to create a never-before-seen synthesis of VR, holographic visuals, realistic tactile bass, and live music and dancing.

The Wave is a groundbreaking multiplayer VR application in which the user can both mix songs together and create music in a colorful, incredible 3D virtual environment. We worked with them to bring that environment outside of the headset and onto our holographic 3D LED screen, to bridge the gap between VR and the outside world. SubPac provided their wearable devices to make dancers feel like they were at a real music festival, with massive pumping bass attached right to the wearer's torso. WeLens provided a fleet of  VR headsets, and made it possible to synchronize the VR experience across the whole dance floor. The combination of all of these technologies made for the most futuristic and otherworldly VR rave experience that's ever existed, and one that is difficult to beat!

When guests entered the dance floor, they were fitted with a SubPac speaker backpack, equipped with a portable subwoofer built in for tactile sound. Audience members then chose to wear Gear VR headsets (provided by WeLens), or use our stereoscopic 3D glasses to experience the holographic virtual world. Real DJs, like Jen Lasher (pictured above) and GRIMECRAFT, took the stage– using HTC Vive controllers to mix tracks together, add effects, and control the visuals behind them in 3D virtual space.

Famed artist Android Jones also appeared, creating a virtual art piece at our exhibit. He used Vive Controllers as his brushes and the space all around and in-front of the LED wall was his canvas, producing visually stunning 3D artwork with unbelievable depth. The virtual holographic visuals flew off the LED wall, floating above and around the VR rave-goers.

Altogether, the event was a tremendous amount of fun, and thanks to our partners at SubPac, WeLens, and The Wave,  it was also a landmark in immersive media presentation. We can't wait to see what next year brings!

3D LIVE X ALIENWARE: E3  Party

3D LIVE X ALIENWARE: E3 Party

After the close of this year's E3 Entertainment Expo, VIP guests were invited to an afterparty, hosted by 3D Live, and sponsored by Alienware.

The VIPs were able to enjoy a 3D Live Hololens AR experience, watch 3D Live's Mass Effect: New Earth content on a 3D TV, ride Cry Out: The Lonely Whale– a 4D VR experience, play Lunar Drive on the LED wall, and play-test different VR installations.

At the end of the night, guests gathered around the 3D Live's patented 3D LED wall as DJ Jen Lasher performed with our holographic 3D visuals exploding off the screen behind her.