Super Bowl LI attendees were treated to an imaginative and spectacular 3D show. The 10-minute piece, a tour through fantastic landscapes and visualizations, took viewers on a ride through time and space that culminated in a breathtaking landing at the NRG Stadium in Houston, TX– the venue where the event took place. The experience ran 8 hours a day for each of the 12 days leading up to the Super Bowl, as a highlight of the Super Bowl Live festivities.
Journey of Light is a product of the continued partnership between NRG, a Fortune 200 company and innovator in supplying renewable energy resources, and 3D LIVE / AXO. The stunning visual content was created by AXO’s talented artists and developers, and was brought to the viewing audience by 3D Live’s events branch, who built a custom 3D LED screen to display the 3D content with an unmatched holographic effect.
Audience members were astounded by the experience as a whole, which served as an entertaining and impressively artistic precursor to the particularly memorable 2017 Super Bowl Game.